Buddhi Belly website revamp

Problem:

old  store location map

Objective: website revamp: clean & modern aesthetic with flair for art.

Areas that needed work:

  • map needed updating
  • missing product photos
  • company details

Results:

Role: Sole person working on this project from start to finish. Website created from scratch and uploaded to server for client.


Tools Used: Dreamweaver, Photoshop, Illustrator. Fetch. Some CSS/HTML coding.


Thoughts: First website completed as freelancer in 2008. Client was happy with website. These are implemented items:

  • Clean. Modern aesthetic layout
  • Short paragraphs for easy reading
  • Contact page with only necessary fields
  • Added product pictures to entice consumer


What I would change in hindsight: consider color contrast, text sizes (for print vs. for web is different)

Website Pages

Home Page
About
Health Benefits
Franchise
Contact
News
slideshow of web pages
Summary of Key Implementations:

Concept

Clean and modern aesthetic, based on store design (metallic colored gray walls, bright white lighting, with small Alessi sculptures, ghost chairs by Philip Starck). Helvetica was the architects/owners favorite typeface.

Map

Map is re-illustrated, and modernized. With a 3D view, landmarks, wider map area, consumers can locate this yogurt shop, among other businesses on a busy and crowded walking streets, near metro train and bus stops.

Storefront

Incorporated fruit colors and illustrated yogurt cup into navigation, in reference to illustrations found at the store (Customers are adults and school age - college age kids who draws while eating yogurt).

Copy

I came up with product concepts--'freshness', 'healthy', 'lifestyle habits' and incorporated product images with copy to visually entice consumers to try their products ( other sample pages below).

Map Details Comparision

before and after map location

Other Home Pages

Various home pages layouts; holiday home page layout is animated GIF
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